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# AI is Rewriting Firm Economics. Most Firms are Flying Blind.

The decisions that define your practice—pricing, staffing, margin—run on incomplete data. Laurel fixes that.

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## The work is getting done, but you lack the full picture.

### Revenue that never reaches an invoice

Professional services firms write down 10–20% of billed time on average. And an additional 3 hours of work, on average, are never recorded in the first place.

### Margin that disappears before you can act

Scope creep, staffing drift, and rising cost-to-serve rarely surface until after an engagement closes. By then, there's nothing to recover.

### AI investments no one can account for

Your partners are being asked by clients what AI is saving them. Nobody has the data to answer.

##### The Problem

Professional services still track time—the atomic unit of all delivery—through manual reconstruction.

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Timesheets are filled in hours or days after the work happens

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Work that got done doesn't always make it in

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Context that matters—who, what, how long—gets lost

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Every decision downstream inherits the gap

## What becomes possible when work is visible

### Revenue = Recovered

Capture billable activity before it disappears. Reduced leakage, improved realization, more complete billing, less admin burden on your people.

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### Margin = Visible

Understand the true cost of every engagement. Surface scope creep and staffing drift during delivery—not after the write-down.

### Time = Optimized

Turn work data into operational intelligence. Better utilization decisions, more defensible staffing ratios, and visibility into how AI is shifting your delivery economics.

### “Laurel helps us understand much more about how our teams work, allowing us to identify best practices to ensure we always drive the best outcomes for our clients.”

#### Matt Newnes  
Partner, International Tax Services, Tax Transformation Leader at EY

## Built for what your firm is focused on right now

### Revenue   Growth

Recover previously uncaptured billable work

### Margin   Improvement

Surface true engagement delivery costs

### Fixed-Fee   Success

Price engagements with greater confidence

### Workforce Optimization

Improve deployment and utilization decisions

### AI   Transformation

Measure how technology changes work patterns—and where human critical thinking remains essential

### Operational   Efficiency

Reduce administrative burden on professionals

## Join thousands of professionals reclaiming their time from timesheets

I'm getting more time in than I ever have before. And before, I had to guess how much time I spent working. Now I don’t have to assume—I know what work I did, including out of scope work I wouldn’t have picked up on before.

Jason Drucker

Partner at Aprio

Time entry is now something I do quickly. Even a long session, entering time for several days of work, is less than 15 minutes.

Caleb Caldwell  
Partner at CCK Strategies

## Maximize utilization across your firm

#### 4-11

Increase in firm revenue

#### +2.3hrs

Recovered per professional each week

#### 4-6

Fixed-fee margin improvement

## **Measure that $1.5B with more than surveys. Here's how to do it.**

## See how Laurel helps firms turn time into a strategic advantage.