Laurel for PwC
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PwC knows how much it spent on AI. Laurel shows what it returned.
$1.5B invested in AI. 315,000 people upskilled. Agent OS deployed firm-wide. The missing number: what any of it produced in billable hours.
$1.5B invested. Agent OS deployed. The return is still a number no one can produce.
31M+
GenAI interactions logged internally via PwC's AgentOS . You know exactly how often AI is used. Now you need to understand its bottom-line impact.
5,600
Staff cut in the past year, and the 100,000-hire target was abandoned. With a leaner, more senior workforce, every unbilled hour costs more than it used to.
81%
Of C-suite leaders expect to wait at least a year for meaningful AI returns—PwC's own finding. Beating that timeline will require a complete picture of what the AI actually did.
~40%
Of accounting firm revenue is now fixed-fee or value-based. Every engagement priced without complete cost data is a margin bet.
PwC built the AI infrastructure. Laurel connects it to revenue.
Laurel provides the measurement layer—attribution by engagement, built from actual work.
01
Automate timekeeping
Laurel builds timesheets from work as it happens—every email, meeting, and document—so admin time drops, and billable hours that would have slipped through memory reach the invoice instead.
02
Prove what the $1.5B actually returned
PwC's Global AI Performance study found 74% of AI's economic value flows to 20% of companies. Laurel puts PwC into that 20% by showing revenue attributed to each tool and agent, by engagement.
03
Know the true cost of every engagement
PwC's shift toward senior-led, AI-assisted delivery changed the cost profile of every engagement. True Time™ shows what each one actually costs to deliver, so the firm knows before margin slips, not after.
04
Price fixed-fee work with defensible data
Once you know what each engagement actually cost to deliver, you can price the next one accurately. As fixed-fee grows, that's the difference between a margin bet and a defensible number.
05
Get a live picture of how PwC operates
See capacity, AI performance, engagement margin, and cost of delivery in real time. PwC sells this operating picture to clients. Building it internally first strengthens it.
“Laurel captures work as it happens and practitioners release timesheets in minutes. That data produces AI ROI attribution, real cost of delivery, and the operating picture firms need to prove their investment well spent.”
Matt Newnes
Partner, International Tax Services, Tax Transformation Leader at EY
Why our automated time capture is the most accurate on the market
Capture
Four simultaneous capture layers: windows, deep app integrations, visual AI, and cloud APIs. Single-layer trackers recover ~8 minutes per day. Laurel recovers up to 30.
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Measure
Work Graph maps activity to the right client, project, and cost category, using PwC's own coding conventions—not a generic taxonomy.
Model
One data layer behind every measurement use case. Add a new product, practice, or geography, and the time data is already there.
What a complete picture of work unlocks.
3
Increase in firm profitability
+0.94
Billable hours recovered per professional each week
4-6
Fixed-fee margin improvement
The return, by service line
Tax
Tax has the highest timekeeping recovery rate of any practice—and the most to lose when AI hours go uncaptured. Laurel closes that gap at the source.
Deals & Transactions
Compressed timelines make Deals the hardest practice to log time accurately. Laurel captures work as it happens, so the billing picture reflects reality, not a memory exercise.
Consulting & Technology
PwC's most AI-invested practice needs to prove the return, not just report adoption. Laurel attributes AI-assisted work to financial outcomes by engagement.
Assurance & Risk
Assurance runs on defensibility. Laurel builds timesheets that meet the same standard PwC applies to client work: machine-drafted, human-approved, with a full audit trail.
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Join thousands of professionals reclaiming their time from timesheets
I'm getting more time in than I ever have before. And before, I had to guess how much time I spent working. Now I don’t have to assume—I know what work I did, including out of scope work I wouldn’t have picked up on before.
Jason Drucker
Partner at Aprio
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Time entry is now something I do quickly. Even a long session, entering time for several days of work, is less than 15 minutes.
Caleb Caldwell
Partner at CCK Strategies
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