Laurel for KPMG
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KPMG deployed AI to 10,000 advisors. Laurel measures what it returned.
Firms with true cost visibility are 5× more likely to report established AI ROI. Laurel is how KPMG gets there.
Every unrecorded hour costs more than it did last year. And proving AI ROI is no longer optional.
24%
Of organizations face investor pressure to prove AI value. Rob Fisher, KPMG Global Head of Advisory, is right: AI is both a financial management and technology priority.
92%
Of organizations have not established measurable AI ROI. The gap isn't spend. It's the measurement layer that connects AI activity to financial outcomes.
88%
Of organizations invest in agentic AI, but only 24% achieve ROI across multiple use cases. The firms closing that gap are the ones proving what the AI actually did.
~40%
Of revenue at large accounting firms is fixed-fee. Every engagement where margin is invisible is margin at risk.
You're tracking AI usage. Now convert that usage to value.
The dashboard shows who's using AI tools. The next step is measuring what that usage produced in billable hours.
01
Automate timekeeping
Laurel builds timesheets from work as it happens—every email, meeting, and document—so admin time drops, and billable hours that would have slipped through memory reach the invoice instead.
02
Prove what AI investment returned
Agentspace tracks tool usage. Laurel captures what that usage produced in billable hours and revenue, attributed to every tool, by engagement. That's the number investors and the board are asking for.
03
Know the true cost of every engagement
True Time™ reveals cost of delivery at the engagement level—not an estimate, not last quarter's average. Ground pricing and staffing decisions in what each engagement actually cost to deliver.
04
Price fixed-fee work with defensible data
As fixed-fee grows, margin risk moves onto the firm. Laurel shows what each engagement costs to deliver before the invoice, not after.
05
Get a live picture of how KPMG operates
See capacity, AI performance, and engagement economics in real time. Run the operating picture you're helping clients build. Sell it from lived experience, not theory.
“ Laurel doesn't just help our people capture time more comprehensively; it helps us understand much more about how our teams work, allowing us to identify best practices to ensure we always drive the best outcomes for our clients.”
Matt Newnes
Partner, International Tax Services, Tax Transformation Leader at EY
Why our automated time capture is the most accurate on the market.
Capture
Four simultaneous capture layers: windows, deep app integrations, visual AI, and cloud APIs. Single-layer trackers recover ~8 minutes per day Laurel recovers up to 30.
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Measure
Work Graph maps activity to billable matters using KPMG's own coding conventions. The output: AI attribution, engagement margin, and cost of delivery by engagement.
Model
One data layer behind every measurement use case. Add a new product, practice, or geography, and the time data is already there.
What a complete picture of work unlocks.
3
Increase in firm profitability
+ 0.94
Billable hours recovered per professional each week
4-6
Fixed-fee margin improvement
The return, by service line
Tax
Tax has the highest timekeeping recovery rate of any practice—and the most to lose when AI hours go uncaptured. Laurel closes that gap at the source.
Audit
KPMG's Trusted AI framework requires AI to assist, not decide. Laurel's timesheets work the same way: machine-drafted, human-approved, full audit trail.
Advisory
Advisory is best positioned to prove AI ROI—and most exposed if it can't. Laurel gives Advisory that number: hours and revenue attributed to every tool, by engagement.
Risk & Regulatory
Regulatory work demands records that hold up to external review. Laurel's timesheets are accurate enough to stand behind and defensible enough to produce.
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Join thousands of professionals reclaiming their time from timesheets
I'm getting more time in than I ever have before. And before, I had to guess how much time I spent working. Now I don’t have to assume—I know what work I did, including out of scope work I wouldn’t have picked up on before.
Jason Drucker
Partner at Aprio
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Time entry is now something I do quickly. Even a long session, entering time for several days of work, is less than 15 minutes.
Caleb Caldwell
Partner at CCK Strategies
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